In the ever-evolving digital age, the rise and fall of online businesses have become a familiar narrative. From tech giants to niche startups, the online market is a tumultuous sea where only the most adaptable survive. Among these tales of digital ventures, the story of Glow & Dry stands out, offering insights for hairdressers and the wider public.
In 2017, London witnessed the birth of a revolutionary mobile hair and makeup service: Glow & Dry. With its seamless booking system and top-tier services, it quickly became the talk of the town, gracing the pages of prestigious magazines like The Glossary and earning a spot on the BBC. But as soon as it rose to fame, Glow & Dry vanished, leaving many to wonder: What happened?
The beauty industry, with its glitz and glamour, is not devoid of challenges. Intense competition, high operational costs, and the unpredictable nature of trends can make it a challenging terrain. Perhaps Glow & Dry, despite its initial success, couldn't navigate these challenges. Or maybe the unforeseen blow of the COVID-19 pandemic, which shuttered countless businesses, played a role in its decline.
In 2012, I created Mobile Head Shed to provide professional quality hair care to clients in the comfort of their homes. I offer hair care services mainly focusing on colour to a wide range of happy clients at competitive market rates.